amel.

Amel emerged during a period of profound self-discovery, as a means for Victoria, the designer, to express everything she was feeling within. She understands that, as women, they embody multiplicity. Therefore, she wanted to infuse the brand with this very plurality, without confining it to a singular personality. 

Amel is here to embody the ideal state of mind, where one feels free, confident, playful, sensual, secure, and self-assured. The aim is for people to feel good when they wear Amel. It is designed for all moments. From the beach to a night out with friends, the hope is that Amel becomes a cherished companion in their most memorable stories! 

And though it often feels like a dream to its creator Vic, Amel is real! It strives to unite fashion, photography, and art, honoring all the women who came before and made it possible for her to be here today. For them and in tribute to all who will come.